Sponsorship Information
The World Match Racing Tour offers a tremendous marketing platform with close competition, direct interaction with top athletes and worldwide media attention. The World Tour offers an established series of professionally managed events featuring America’s Cup teams and the top names in the sport. We pride ourselves on our close work with all of our partners in developing and implementing marketing programs with a high return on investment.

There are a variety of opportunities for corporate sponsors to partner with the World Tour. We work closely with each partner to develop a marketing platform that meets their strategy and objectives. We also work closely with sponsors and their agencies to help effectively leverage and activate their partnerships across all levels.

We are results driven! Zenith Optimedia’s Sponsorship Intelligence has done two years of independent sponsorship evaluation of the World Tour showing a high rate of return on the sponsorship investment. In addition, Brand Advantage of Australia has done a full valuation of our final event, the Monsoon Cup in Malaysia for the Malaysian Government which outlines the significant return this event produces for Malaysia each year.

What the Tour offers:

- Extensive global media coverage
- Highly visual branding on racing yachts
- High end hospitality in shore side marquees overlooking the competition
- “Once in a lifetime” experiences including sailing with the top skippers
- Opportunities to showcase products to the public and customers
- High end demographic, ABC1 target group
- Proven B2B internal incentive and sales tool

Sponsorship Rights and Levels:

• World Tour Rights
- Three levels of sponsorship: Title, Main Partner, Official Sponsor
- Title rights to one of the three series
- Rights at every event – hospitality, branding, display, etc.
- Television opportunities including in-programming coverage

• Individual Event Rights
- Naming rights to your own event on the series
- Fully branded yacht at an event with hospitality

• Team Sponsorship
- Sponsorship of one of the teams competing on the Tour
- Access to team and appearances

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    • World Match Racing Tour Overview (PDF file)

    World Match Racing Tour Promotional Video

    Zenith Optimedia 2005 Title Sponsorship Evaluation (PDF file)

    Monsoon Cup Sponsorship Valuation Report (PDF file - 2MB)

    For further information contact:

    Scott MacLeod
    smacleod@f10marketing.com
    +44-1590-679-587


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