Learn how a partnership with the World Match Racing Tour can help you achieve your business objectives.
To enter into a partnership with the global sailing property that is the pioneer and founder of the ‘Stadium Sailing’ concept, the World Match Racing Tour.
The 2015 Tour incorporates 6 World Championship stages and 24 World Tour stages, held in 16 countries, spanning 4 continents, in an established series of professionally managed events.
With a justifiable Return-on-Investment in media coverage of over 12:1* this is a proven and significant opportunity for a brand to successfully establish a partnership with the World Match Racing Tour.
(*Repucom WMRT Audit Report)
Network and establish valuable B2B relationships with over 250 other brands associated with the Tour.
The Tour offers an extensive global media platform with TV production distributed by IMG Media to a significant audience in 183 countries over 120 channels and with 3 different airlines across in-flight media.
Interact with a digital fan base of over 80,000 across Tour digital and social media channels.
The Tour is the world’s leading professional match-racing series and one of only four International Sailing Federation designated ‘Special Events’ (ISAF – an IOC Sanctioned Governing Body) and with a purse of $1.5m it offers the greatest cumulative prize money in sailing history.
A commercial partnership with the Tour offers a substantial marketing communications platform and the opportunity to:
- engage with a global audience of over 500,000 to increase brand exposure and awareness
- activate with experiential marketing opportunities
- deliver tailored marketing solutions to ensure maximum Return-on-Objectives
- communicate your brand values, build brand advocacy and change brand perception
- integrate into highly visible branding on-the-water and on-the-shore in a ‘Race Village’ at each Tour Stage
In 2015, the World Match Racing Tour (WMRT) enters its 16th season and offers a fantastic opportunity for a brand to enter into a partnership with the only global World Championship series in elite sailing.
Competing sailors include present America’s Cup competitors, Olympians, World Champions and some of the best emerging talent in the sport. These are the top ranked match-racing sailors in the world, competing to become the ISAF Match Racing World Champion.
At each Tour Stage there is the opportunity to experience grand Opening Ceremonies, Corporate Hospitality, Gala Dinners/Parties and Closing Ceremonies.
“Alpari UK enjoyed a high return on our investment as title sponsor of the World Match Racing. The partnership provided a valuable platform to increase the Alpari brand exposure across many of our target regions. I would personally recommend partnering with the World Match Racing Tour if you’re looking for the next level in brand exposure”
Hannah Hill – Ex Global Marketing Director, Alpari (Ltd) UK
“The World Match Racing Tour has organized a series of events into a professional series offering the best sailing competition and environment our sport has to offer”
Sir Ben Ainslie, CBE – WMRT Champion 2010, Multi-Olympic Gold Medalist & World Champion, 2013 America’s Cup Winner
“It’s always a pleasure for us to invite our guests from all over the world to the World Match Racing Tour event where they are sure to be indulged with a fantastic experience, both on and off the water”
Ernst Wallaschek – Vice President, DHL Group
“The World Match Racing Tour is one of the best ways to prepare for the America’s Cup racing”
Russell Coutts – Multi-Olympic Gold Medalist, World Champion & Five times America’s Cup Winner
“It’s the most competitive Tour in sailing and the toughest to win so any victory is very special”
Peter Gilmour – Four times ISAF Match Racing World Champion & America’s Cup Skipper
To discuss the benefits of a partnership with the World Match Racing Tour, please contact us at firstname.lastname@example.org
TOUR LEVEL SPONSORS
The feeling of certainty and nobility that Albert Riele timepieces typically inspire comes from the supreme design and the quality workmanship and components.
It is 1881. In Switzerland – the home of watchmaking – a traditional watch atelier under the name of Albert Riele is founded.
Almost 150 years later, the Albert Riele brand is bought by Polish investors, bringing it a new sparkle for the 21st century.
The owners of Apart – the largest jewellery chain and the leading distributor of quality watches in Poland.
Albert Riele has become a modern brand, with a tasteful logo that reflects its character and a whole array of fabulous timepieces, SWISS MADE, of course. Albert Riele – history starts today.
The creation of an Albert Riele watch is a complex, systematic process, starting from the original concept, through the advanced production technology, to the precise assembly, completed with a rigorous quality control.
Albert Riele has become the World Match Racing Tour’s first ever Official Watch Partner. The brand joins the family of World Tour partners.
Albert Riele will produce a bespoke limited edition timepiece for the World Match Racing Tour that will also be presented to each member of the World Championship team at the end of the season. Each timepiece will be presented in a custom-made box.
For more information about Albert Riele,visit http://www.albertriele.ch/en/p/sailing
Pelle P design, manufacture and sell technical sailing and casual clothes as well as a ski and winter collection where design is combined with high quality and function. The company has its origin from the sailing legend Pelle Petterson who also has a unique skill as a successful yacht designer.
Pelle P are also official clothing partner to the America’s Cup team, Artemis, as well as the Stena Match Cup Sweden and the RC44 series.
For more information about Pelle P, visit http://www.pellepetterson.com
IMG Media, part of IMG Worldwide, is the world’s largest independent producer and distributor of sports programming, distributing over 20,000 hours of content to major global broadcasters annually.
IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in India, China, Brazil and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing.
This content originates from more than 200 clients and events, including Wimbledon, the Australian Open, the ATP Masters Series, the R&A (governing body and organiser of The Open Championship), International Rugby Board (IRB), MotoGP, the National Football League (NFL) and the International Volleyball Federation (FIVB). IMG operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. IMG distributes across all forms of media, including TV, audio, fixed media, inflight and closed circuit, broadband and mobile. IMG also maintains the world’s largest sports archive with more than 250,000 hours of footage.
IMG is partner in three leading joint ventures. Sports News Television (SNTV), a joint venture between IMG and the Associated Press, is the world’s largest sports news agency. European Tour Productions, a joint venture between IMG and the European Tour, is the world’s most prolific producer and distributor of golf programming with an annual output of over 700 hours. In 2010, Asian Tour and IMG joined forces to create Asian Tour Media, an initial 12-year agreement designed to propel professional golf in Asia to greater heights. It is now delivered to over 130 countries and in excess of 420 million households around the world.
For more information about IMG, visit http://www.img.com/